Move 37 is now an AI Product Studio for the ambitious

A new direction, an evolved vision.

Date:
May 13, 2024

When Pan and I got together in January 2017 to excitedly jibber jabber about AI, knowledge discovery and transfer, creativity and the future, we couldn't have possibly foreseen what was coming in the subsequent years. But inspired by both our own ideas and the complete unknown ahead of us, we founded Move 37 and threw ourselves into experimentation, prototyping and building with wide-eyed wonder.

And incredibly, as they say, timing is everything. In June 2017 the seminal paper "Attention is all you need" sent shockwaves through the AI research community and the Transformer model (the "T" in GPT) was born. This completely changed the way we and others thought about the the emergent opportunities in and human and machine collaboration.  

So for the next few years our team researched, designed, developed and deployed AI products. And boy, did we learn a lot. There's a tangible difference between the demos and experiments you see online, and creating highly usable, stable, consistently high performing Generative AI product. And this realm, learning by doing is the only way.

When the ChatGPT moment came in late 2022, everything changed. Although the model itself was probably six months old, this launch introduced LLMs to a huge range of people for whom AI was largely seen in science fiction movies and read about in books.

And in the subsequent weeks and months, our phones started to ring and our inboxes binged. A lot. A lot of people who'd been watching AI's progress with interest from afar were now keen to understand how these new capabilities would impact them, their teams and their organisations as a whole.

At this point, we made a big decision. Inspired by the conversations, ideas and opportunities that were suddenly circling around us, we pivoted Move 37 to a whole new operating model. We recognised that the experience and expertise we'd acquired from being hands-on with this tech for years, now held incredible value for enterprise clients. It's impossible to truly acquire the kind of applied knowledge we had without doing the hard yards.

We are now applying our a vision and foresight, expertise, methodologies and capabilities to a range of emerging use cases. We believe most companies are going to need to explore AI product, application, tools and workflows. And they're going to need a trusted partner to inspire, inform and guide them.

Move 37 is an AI Product Studio for the ambitious. If that last bit sounds like you, we can't wait to see we might build together.

Dave