Research and Insights
With high-quality insight generation and pattern discovery, generative AI can help researchers, strategists and analysts of all kinds cover more ground, more quickly.
One of the most exciting things about using Generative AI for research and insights tools is how it transforms our ability to handle and understand massive amounts of text data. Move 37 has a ton of experience developing AI applications that help analyze large text datasets, uncovering patterns and trends that lead to smarter decision-making across various industries.
Using natural language processing (NLP), AI can quickly and accurately interpret, categorize, and analyze all sorts of textual info—from social media posts and customer reviews to academic articles and legal documents. This helps organisations get insights into public sentiment, market trends, and emerging issues, enabling them to respond and strategise more effectively.
For instance, in media and journalism, AI tools can comb through vast archives to spot trends in news coverage or shifts in public opinion, giving editors and journalists valuable insights for future content. In customer service, AI can analyse interactions and feedback to pinpoint common concerns or requests, helping companies better tailor their services and communication. In regulatory compliance, AI can scan thousands of documents to ensure everything meets legal standards, flagging potential issues before they become big problems.
By automating text data analysis, generative AI boosts operational efficiency and provides a deeper understanding of the narratives that influence business and policy decisions. We'd love to share specific examples and demos of these capabilities. Just reach out to arrange a time!