MYOB

As artificial intelligence continues to rapidly evolve at pace, businesses face the challenge of understanding its potential impact on their customers, their operations and their sector as a whole. Many organisations are already well on their AI journey but also need external perspective, expertise and prototyping. Move 37 collaborates on leading and helping build out AI roadmaps for a range of ambitious clients like MYOB.

With it's strong brand, extensive customer relationships and data-driven insights, MYOB is extremely well-placed to take advantage of generative AI across it's operastions and offerings. Move 37 collaborated on a strategic program designed to guide leadership and teams through the evolving AI landscape. The initiative began with a series of strategic masterclasses & workshops, helping key stakeholders explore the state of AI, assess industry-specific implications, and envision how AI could shape their future.

Through a combination of education, hands-on experimentation, and ideation sessions, participants generated a portfolio of AI-driven concepts tailored to their business needs. These ideas were then refined and prioritised into a strategic backlog, ensuring a clear pathway for ongoing experimentation and implementation.

By providing a structured approach to AI adoption, we were able to extend the MYOB vision of how generative AI can drive innovation, efficiency, and competitive advantage. The initiative sparked cross-functional alignment, enabling teams to move forward with confidence in testing and integrating AI solutions. With a well-defined backlog of AI-driven initiatives, the business is better positioned than ever to transition from exploration to execution, ensuring sustained growth and transformation in an AI-powered future.