Building an AI-powered content studio that accelerates creative workflows and opens up new commercial opportunities.
Opportunity
The Squiz delivers agenda-free, approachable news to time-poor, information-hungry audiences, particularly women who are often underserved by traditional media. Their challenge was to scale their content planning with greater efficiency while maintaining the sharp editorial judgment that sets them apart. As a fast-moving, independent news organization, they needed a sophisticated AI-powered tool that could assist in curating, organizing, and optimizing their news content—without sacrificing their unique voice or values.
By leveraging generative AI, we saw an opportunity to enhance The Squiz’s editorial workflow, helping them streamline content ideation, ensure consistency across their various news products and explore new revenue oppotortunities. The goal was not to replace human writers but to augment their team’s ability to deliver relevant, high-quality content more efficiently, keeping their audience engaged and informed.
Solution
Move 37 developed a comprehensive AI content studio leveraging a robust pipeline across ingestion of research and data, co-authoring, evaluation and publishing. AI-assisted content ideation tools helped generate story angles, headlines, and key talking points, accelerating the creative process without diluting The Squiz voice. Custom AI models evaluate tone, consistency, and accuracy, ensuring that generated content adhered to The Squiz’s editorial standards.
Impact
By integrating the AI content studio into their workflow, The Squiz has been able to achieve significant gains in efficiency and scalability while maintaining editorial integrity. Journalists and editors have been able to increasingly focus on higher-value tasks with AI handling the more repetitive work.
The specific implementation of the system has ensured AI-driven quality control and uniformity across a variety of use cases. The evolution of this system is increasingly uncovering new revenue and IP opportunities for The Squiz thanks to the scalabilty and perfoemance of the implementation.
Through this partnership, The Squiz successfully harnessed AI to amplify its editorial strengths, delivering impactful news coverage more efficiently than ever before.
